Categories: labels

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When you are building your business and your brand, you should never forget to brand your product. It is the essential step for getting closer to people who could be your potential customers. No matter what industry you are in, if you have a physical product you would like to sell, product labels should be a huge part of your branding strategy.

Choosing the right product label is not as easy as it might seem. You need to choose the right shape, size, and material. Those three points and your label design will be the ones to catch the eye of your future customers.

Communicate your message effectively

Your brand’s mission and ideals should be communicated to your customers. Your target group should recognize your company as something they would be interested in. This is why you should let your brand mission make a roadmap for your visual identity and your labels. It is also important to stand out from your competitors and from others in the same industry. For example, if you are in the food industry and you specialize in kids’ candies, you want your labels to say that and to have a different feel from the ones who are making protein shakes for fitness fans. Your target audience should have a clear idea about what you do the minute they lay their eyes on your product label.

Die-cut, cut-out, or standard label?

The shape of your label is also very important. You can choose a die-cut shape based on your design, but you can also opt for standard label shapes such as rectangle, oval, or round shape. Sometimes the best solutions are the most simple ones. But sometimes an eye-catching effect can do the trick. Like with cut-out labels, where you can add a cut-out element to create a unique visual.

How to choose the right material for your labels?

The physical appearance of your labels and the effect they have on buyer’s perception is also something you should think about. The material depends on the type of packaging of your product. You can choose from paper to vinyl materials, and gloss, or matte finishes, depending on the applied surface. If you are selling frozen food or products, then freezer labels are the right solution for you.

Design and colors

The label design and color palette add to the overall impression of your product. The design is not only for marketing purposes because your labels should display some information that can be obligatory for you. For example, if you are making food, you should put information such as nutrition facts, allergy alerts, and/or certifications your product has. All of this should be readable and clearly visible in your design.

Make your checklist

Having your own product comes with a list of things you can not work without. When it comes to product labels, you might want to consider making a checklist to make the whole branding and promotional process easier for you.

We would advise you to pay attention to these points:

  • Your brand’s message – make sure that the whole look of your product labels coincides with your brand identity (logo, design, colors, fonts, etc.)
  • Choose the right shape, size, and material depending on the type of product and the type of packaging
  • Do not forget to display the important information on your labels
  • Make your product stand out – emphasize what makes your product different from the rest.

With these guidelines, we believe that it won’t be too difficult for you to present your product and get loyal customers. If you ever feel like getting some help along the way, give us a call or write to us and we will be more than happy to be a part of your success.